Estate agent leads, on merit.
No cold calls. No postcode races.
ValuQ sends you pre-qualified seller briefs with photos, specs, conveyancing intel, and seller motivation. Sellers stay anonymous until they choose you, so you compete on valuation quality. Not who rang first or who undercut on fee.
Running a 2–3 branch independent or family-run agency? This is built for you →
Free until you win your first instruction. No card required.
This is what lands in your inbox.
Every seller answers 30+ questions before their brief reaches you. Here is a real example of what you see when you open a lead.
2 Bed Flat. CM13 1
Brentwood, Essex
Deadline
47h 12m
Photos (8)
Property details
Type
Purpose-built flat
Bedrooms
2
Bathrooms
1
Receptions
1
Condition
Excellent
Size
72 sqm / 775 sqft
Garden
Communal garden
Parking
1 allocated bay
Leasehold details
Ownership
Leasehold
Lease remaining
112 years
Ground rent
£250/year
Service charge
£1,450/year
Ground rent review
Fixed. No escalation
Share of freehold
Yes
Years owned
6
Management co.
Resident-managed
Seller context
Reason for selling
Moving. Relocating for work
Timeline
ASAP (within 30 days)
Chain status
No chain. Renting at destination
Mortgage
£140k outstanding
EPC rating
B
Professional photos
Requested
Seller comments
“We fully insulated the external walls, installed new uPVC double glazing throughout, and completed a full renovation of both the bathroom and kitchen in 2021. The boiler was replaced in 2023. The flat is in move-in condition. No work needed. We have a share of freehold which keeps the service charge low. Happy to leave white goods and fitted blinds if helpful.”
Conveyancing intelligence
Council tax
Band C
Flood risk
None
Listed building
No
Conservation area
No
Japanese knotweed
No
Boundary disputes
No
Building work
Yes. 2021 renovation
Building regs
Signed off
Seller identity is hidden until they choose you.
3 other agents are also preparing their valuation.
This is a sample brief. Real briefs include seller-uploaded photos and live data.
What you receive
The most detailed property briefs in the industry.
Sellers answer over 30 questions before their brief reaches you. You get everything you need to produce an accurate, competitive valuation. Before you ever speak to the homeowner.
Photos
5+ property photos uploaded by the seller. Exterior, interior, garden. See the property before you visit.
Full specifications
Bedrooms, bathrooms, reception rooms, square footage, garden, parking, property type, and condition.
Ownership details
Freehold or leasehold, years remaining, ground rent, service charge, and share of freehold.
Seller context
Why they are selling, their timeline, target price expectation, and any additional notes.
Conveyancing intel
EPC rating, council tax band, flood risk, listed building status, conservation area, planning permissions, and more.
Chain position
Chain status, mortgage situation, and whether the seller is a first-time buyer, onward purchaser, or has no chain.
48-hour window
All agents respond within the same deadline. No one gets a head start. Sellers compare everyone fairly.
Anonymous until chosen
The seller never sees your personal details until they pick you. You never see theirs. Privacy-first, both ways.
How it works
From brief to instruction in four steps
Sign up and set your coverage
Create your account, verify your agency credentials, and define the postcode sectors you cover. Takes 2 minutes.
Receive property briefs
When a seller in your area submits a request, you get a structured brief with photos, property details, and seller context. Without their personal details.
Submit your valuation
Use our 5-section framework to provide your valuation range, fees, services, and reasoning. You have 48 hours from when the brief lands.
Win the instruction
The seller compares all responses side by side. If they choose you, their full contact details are shared and you can arrange the conversation.
Built for agents
Everything you need to win more instructions
Analytics dashboard
Track your response rate, average valuation accuracy, seller engagement, and how you compare to area benchmarks.
Coverage zone manager
Define exactly which postcode sectors you want to receive leads from. Adjust anytime as your team grows.
Mobile-first sellers
Sellers submit from their phone with photos taken on-site. You get richer briefs than any portal can offer.
Instant lead alerts
Get notified the moment a new lead lands in your coverage area. No delays, no checking back. Just a direct alert so you can respond first.
Team management
Add team members, assign leads by area, and track individual performance across your agency.
API access (Pro)
Connect ValuQ leads directly to your CRM with webhooks and REST API. Automate your workflow.
Built for agents who win on merit
Verified agents only
Every agent is verified before receiving a single lead. Sellers see only credentialled professionals.
Full property briefs, not just postcodes
Every lead includes photos, condition, reason for selling, and conveyancing context. Information that normally takes weeks to gather.
Be among the first in your area
ValuQ is launching city by city. Early agents in each postcode area receive the highest lead volume as we expand coverage.
Pricing
Free until you win. Then simple pricing.
Register and receive your first leads at no cost. You only start paying once you win your first instruction from a ValuQ seller. No card required to register.
Starter
For solo agents getting started with ValuQ.
- 10 leads per month
- 1 team member
- 3 coverage sectors
- Basic analytics
- Email support
Growth
For growing agencies that want more leads.
- 25 leads per month
- 3 team members
- 5 coverage sectors
- Full analytics + benchmarks
- Priority email support
Pro
For established agencies with advanced needs.
- 50 leads per month
- Unlimited team members
- 15 coverage sectors
- Full analytics + CSV export
- API + webhooks access
- Priority phone support
Common questions from agents
Everything you need to know before signing up.
Honest comparisons
Evaluating us against another lead source?
Agent growth guides
Practical guides for independent UK estate agents
How much does it cost to join ValuQ as an agent?
What happens if a seller I was sent on ValuQ comes back to me directly later?
How do I receive leads from ValuQ?
Can I choose which areas I cover?
Do I have to compete on price alone?
How is ValuQ different from Rightmove or Zoopla leads?
How does ValuQ compare to GetAgent, ValPal, or similar lead tools?
What information does the seller see about me?
Ready to receive better leads?
Apply in 2 minutes. Free until you win your first instruction. Every lead comes with photos, specs, and seller context. Not just a postcode.
Apply to joinQuestions? sales@valuq.co.uk
ValuQ is built around the Estate Agents Act 1979 and material information rules. So sellers arrive informed, and instructions are cleaner from day one.
What sellers see on ValuQ
Understand the funnel your leads come through.