Honest comparison

ValuQ vs GetAgent.
Straight up.

Both platforms send seller leads to UK estate agents. The commercial models are different, the lead quality is different, and the right fit depends on your agency. Here’s the honest comparison. Including when GetAgent is the better choice.

Last reviewed April 2026. We’ll update this page when either platform changes meaningfully.

At a glance

The one-minute summary.

GetAgent

A seller-facing comparison site. Sellers ask GetAgent to recommend local agents; GetAgent sells those seller contact details to the agents on a pay-per-lead basis. Priced per lead (the exact cost varies by area and is not published), with a minimum spend.

Best for: agents who want predictable lead flow and are happy to pay per contact, regardless of how briefs are qualified.

ValuQ

A two-sided marketplace. Sellers post anonymous briefs with photos, specs, EPC, and motivation. Agents in that area submit a structured valuation. The seller compares everyone side by side and chooses. Flat subscription, no per-lead fee.

Best for: agents whose edge is valuation quality and service. And who want cost-per-instruction to drop as their win rate climbs.

Feature-by-feature

Side by side.

No marketing copy. Just the differences that actually matter when you’re deciding where to spend your lead budget.

Feature	GetAgent	ValuQ
Commercial model	Pay per lead. Price varies by area and is not published.	Flat monthly subscription (£99–£299/mo). Free until first instruction.
What you receive per lead	Seller name, phone, email, property address. No photos, no context.	Full brief: photos, specs, EPC, ownership, chain position, conveyancing intel, seller motivation.
Seller anonymity	Seller details are shared with multiple agents immediately on lead creation.	Seller stays anonymous until they choose an agent. No cold-call race.
How you compete	Speed of call-back. First agent to call usually books the appointment.	Quality of written valuation, rationale, fee, and service package. Seller reads everyone side by side.
Lead volume	High. GetAgent is an established lead aggregator with national reach.	Lower, area-by-area rollout. Early agents in each sector receive the most leads.
Cost-per-instruction	Scales with volume. More leads = more spend. Win rate affects unit economics directly.	Drops as your win rate climbs. Same subscription whether you win 2 or 12 instructions this month.
Lead exclusivity	Leads are shared with multiple agents per seller. You’re in a race.	Every agent in the area sees the brief, but only one wins. Chosen by the seller after reviewing all valuations.
Fit for independents	Works for any agent. Model rewards branches with more time on the phones.	Structurally favours independents. Valuation quality and service are the deciding factors, not call-back speed or branch count.
Transparency on pricing	Per-lead pricing not published. Requires a sales call.	Three tiers published on the pricing page. No hidden fees.

Pricing and lead data as of April 2026. GetAgent pricing is published only on request; figures based on public statements and industry reporting.

When each one wins

Neither is right for every agent.

Here’s when we’d honestly point you to GetAgent. And when we think ValuQ is the better bet.

Pick GetAgent if…

→You have a call-centre or dedicated phone team that can respond to new leads within minutes.
→You need high-volume lead flow and are willing to accept a lower conversion rate in exchange for predictability.
→You compete primarily on speed-of-contact and local presence, not on written valuation quality.
→Your patch isn’t live on ValuQ yet.

Pick ValuQ if…

→You’re an independent, family-run, or 2–3 branch agency competing against corporates and online agents.
→Your competitive edge is valuation quality, local knowledge, and genuine service. Not phone-bank speed.
→You want to know exactly what a lead will cost, with no per-lead surprises when volume spikes.
→You prefer fewer, better-qualified briefs to a flood of thinly qualified contacts.

The honest bit

GetAgent is a real option. We’re not pretending otherwise.

GetAgent has been running for years, has national coverage, and has paying agents who genuinely convert the leads they buy. If your agency is set up around fast phone follow-up and you need volume now, GetAgent probably fills that slot well.

ValuQ is a different product solving a different problem. We built it because agents kept telling us that the pay-per-lead model rewarded the loudest, fastest, cheapest. Not the agency doing the best work. If that’s you, ValuQ is built for you. If not, GetAgent may well be the better fit. Pick the one that matches how you actually compete.

Questions we get from agents comparing us

The honest answers to what agents ask before they switch or split their spend.

How is ValuQ’s lead different from GetAgent’s?

GetAgent sends you a seller’s contact details. ValuQ sends you an anonymous brief with photos, specs, EPC, ownership, chain position, conveyancing intel, and seller motivation. You produce a structured valuation and the seller chooses. No phone race.

Is ValuQ cheaper than GetAgent?

It depends on your win rate. ValuQ is a flat £99–£299/mo subscription. Cost-per-instruction drops as your wins climb. GetAgent is pay-per-lead, so cost scales linearly with volume regardless of conversion. For independent agents with strong valuation skills, ValuQ’s unit economics usually come out better.

Can I use both platforms?

Yes. They serve different types of opportunity. GetAgent for high-volume phone conversion, ValuQ for considered-decision sellers comparing agents on quality. Many pilot agents run both in parallel.

Does ValuQ share my lead with other agents like GetAgent does?

All agents in the seller’s area see the brief, but only one wins. The seller picks after reviewing all responses. There’s no race to call first, and no seller receives calls from agents they haven’t chosen.

What if ValuQ isn’t live in my area?

We roll out area by area to ensure every seller receives competitive responses. If your patch isn’t live, register for early access. We’ll notify you the week before launch. In the meantime, GetAgent may be the sensible stop-gap.