Only half the homes that left the market in July had sold
Published 28 August 2026 · Reviewed 15 September 2026 · 6 min read · By Evren Ergin
On 28 August 2026, market analyst Chris Watkin reported that 51.3% of the homes that left estate agents' books in July exchanged and completed, while around 49% came off the market without selling, against a seven year average of 57.6% that sell. August figures published on 15 September show more listings converting to sales but agreed sales still down on last year, so pricing remains what separates the homes that sell from the ones that come off unsold.
TL;DR
- •Of every 100 homes that left agents' books in July 2026, about 51 sold and about 49 were withdrawn unsold.
- •The seven year average is 57.6% sold, so July ran roughly six points worse than the long run norm.
- •Asking prices are the blockage, not buyers: 13.7% of homes on the market were reduced in July while 14.2% went sold subject to contract.
- •Sprift's August report, published on 15 September 2026, put its sales conversion rate at a six-month high of 57.3%, with price reductions on 27.2% of new listings.
- •A home that comes off unsold was almost always priced wrong at the start, which is where the fix belongs.

Leaving an agent's books means one of two things. Either the sale exchanged and completed, or the seller withdrew the property without a sale. In July 2026 those two outcomes were almost evenly split, and that split is the story.
What actually happened to homes on the market in July?
Chris Watkin's Week 33 market figures, published on 28 August 2026, track what happened to every home that came off an agent's books during July. The exchange rate is the share of those homes that reached a completed sale.
UK homes leaving estate agents' books, July 2026 (source: Chris Watkin market statistics, 28 August 2026)
| Measure | July 2026 | Long run comparison |
|---|---|---|
| Left the books and completed a sale | 51.3% | 57.6% seven year average |
| Left the books unsold (withdrawn) | around 49% | around 42% implied by the average |
| Homes on the market reduced in price | 13.7% | |
| Homes on the books that went sold subject to contract | 14.2% | |
| Gap between listing price and sale agreed price | 7.8% | 16% to 17% historically |
The last row is the one most sellers miss. A narrow 7.8% gap between what homes are listed at and what they go under offer at sounds like good news. It means the homes that do sell are the ones priced close to their value on day one, and the rest never get near a buyer.
What changed in August?
Two reports published on 15 September 2026 bring the picture forward a month. Sprift's Sales Market Intelligence Report shows the homes on the market converting to sales at a better rate, while fewer new homes came onto it.
The UK sales market in August 2026 (source: Sprift, via Property Industry Eye, 15 September 2026)
| Measure | August 2026 |
|---|---|
| Sales conversion rate | 57.3%, a six-month high (up 2.7 points) |
| New listings | 185,595, down 11.6% |
| Sales agreed | 106,296, down 7.2% |
| New listings with a price reduction | 27.2% (31.3% in July) |
| Homes for sale in total | 741,504 |
| Average days on the market | 159 |
| Highest and lowest conversion | Scotland 74.8%; London 40.8% |
| Highest share of price reductions | South East 43%; London 41.2% |
TwentyCi's figures, reported the same day, show sales agreed 6% lower than a year earlier in August, the fourth month in a row below 2025, and 5.4% lower for the year to date. Its chief executive, Colin Bradshaw, said buyer demand had fallen by more than 5% year on year in every month since May.
Why are so many homes being withdrawn?
Withdrawal is what happens when a seller runs out of patience before a buyer runs out of options. It is rarely caused by an absence of buyers alone: in August Sprift still recorded 106,296 sales agreed, and the conversion rate rose.
- The asking price was set above what the evidence supported, so serious buyers filtered the property out before they ever booked a viewing.
- The reduction came too late. By the time 13.7% of stock was being cut in July, many of those homes had already gone stale on the portals.
- The listing was competing against a wider choice. Rightmove reported on 17 August 2026 that average asking prices fell 2% in August to £364,999, the largest August fall since 2018, with buyers holding the cards.
- The seller had a fixed number in their head that the market never agreed with, and withdrawing felt less painful than accepting it.
Is my house heading for the 49%?
There are early signals, and they show up long before the withdrawal decision does. None of them means your sale is doomed. All of them mean the price needs looking at now rather than in three months.
Reading your own listing honestly
| What is happening | What it usually means | What normally works |
|---|---|---|
| Plenty of portal views, almost no viewings | The photos are doing their job and the price is not | Test the price against recent sold evidence, not against other asking prices |
| Viewings but no second viewings | Buyers like the house and not the value | A single meaningful reduction beats three small ones |
| No movement for six to eight weeks after a reduction | The cut was too small to reach the next band of buyers | Move to the price bracket below, where a new pool of searches finds you |
| Steady interest that stops at offer stage | Something specific is putting buyers off, often a fixable one | Ask your agent for the actual viewing feedback, verbatim |
What should I do if my house has stopped moving?
- Ask your agent for the last ten viewing feedback notes in full, not a summary. Patterns show up in the wording.
- Pull the sold prices for your street and your property type over the last six months. Sold prices are evidence. Asking prices are opinions.
- Work out what a lower price actually leaves you with after fees, mortgage redemption and moving costs, so the decision is a number rather than a feeling.
- Decide on one reduction that reaches the next search bracket rather than a series of small cuts that reach nobody.
- If the valuation you listed at came from one agent alone, get more valuations before you withdraw. A single opinion is what put many of that 49% where they are.
A withdrawn house has not failed. It has been asked a question it was never priced to answer.
What does this mean for buyers?
A market where nearly half of listings come off unsold is a market with room to negotiate, especially in the south. Sprift recorded price reductions on 43% of new listings in the South East and 41.2% in London in August, against 22.3% in Scotland.
The wider picture is steady rather than falling. Nationwide reported on 1 September 2026 that prices rose 0.2% in August and 1.6% over the year. Homes listed for several months, and homes already reduced once, are where sellers are most open to a sensible offer.
How do you avoid setting the wrong price in the first place?
Almost every withdrawal traces back to the valuation stage. Three agents can value the same home tens of thousands of pounds apart, and the highest number is the one most tempting to say yes to. Comparing the valuations side by side, with the reasoning behind each one, is what turns a guess into a decision.
ValuQ gives UK homeowners free, side-by-side property valuations from competing local estate agents, so you can see every figure and the strategy behind it on one screen before you commit to any of them.
Sources
- [1]Property Industry Eye, UK property market isn't broken but something is definitely blocking it (Chris Watkin, Week 33 market statistics) · 2026-08-28 · https://propertyindustryeye.com/uk-property-market-isnt-broken-but-something-is-definitely-blocking-it/
- [2]Property Industry Eye, Property sales conversion hits six-month high as new listings plunge (Sprift Sales Market Intelligence Report) · 2026-09-15 · https://propertyindustryeye.com/property-sales-conversion-hits-six-month-high-as-new-listings-plunge/
- [3]Property Industry Eye, Housing market warning as sales fall for fourth consecutive month (TwentyCi) · 2026-09-15 · https://propertyindustryeye.com/housing-market-warning-as-sales-fall-for-fourth-consecutive-month/
- [4]Rightmove House Price Index, August 2026 · 2026-08-17 · https://www.rightmove.co.uk/news/house-price-index/
- [5]Mortgage Solutions, House prices inch up 0.2% in August as market remains subdued (Nationwide) · 2026-09-01 · https://www.mortgagesolutions.co.uk/mortgage-news/2026/09/01/house-prices-inch-up-0-2-in-august-as-market-remains-subdued/
Terms in this article
Plain-English definitions from the ValuQ property glossary.
Subject to contract
Subject to contract means an agreement is not legally binding until formal contracts are exchanged.
Viewing feedback
Viewing feedback is what buyers tell the agent after seeing your home, reported back to you.
Price reduction
A price reduction is lowering the asking price of a home already on the market to restart buyer interest.
Under offer
Under offer means the seller has accepted an offer but the sale is not yet legally binding.
Sale agreed
Sale agreed means an offer has been accepted and the property is coming off active marketing while lawyers take over.
Read next
Related insights
How do I know if an estate agent's valuation is too high?
What should I check in an estate agent contract before I sign?
How do I find out what houses on my street sold for?
Lane homes sell 9% above neighbours. Close homes sell 4.5% below.
What is your home worth today?
ValuQ gives UK homeowners free, side-by-side property valuations from competing local estate agents. Anonymous until you choose. No cold calls.
Get your free anonymous valuationSellers and buyers never pay.
