Explainer

Is it a buyer's or a seller's market right now?

Published 16 July 2026 · Reviewed 17 September 2026 · 6 min read · By Evren Ergin

In September 2026 the UK market still leans toward buyers. Buyer demand has been improving since the spring, but a fresh wave of autumn listings and mortgage rates at their highest this year mean buyers have plenty of choice and less to spend, so realistically priced homes sell while ambitious ones sit.

TL;DR

  • •A buyer's market is when there are more homes for sale than active buyers, which hands buyers the stronger negotiating position.
  • •September 2026 still leans toward buyers: RICS put its house price balance at -28% in August, and Yopa counted 16% more homes for sale in England in two weeks.
  • •Demand is recovering rather than collapsing, with RICS new buyer enquiries at -19% in August, the least negative reading since January.
  • •Prices are not crashing: the ONS put UK average prices up 1.4% in the year to July 2026, while Lloyds recorded a 0.4% annual fall in August.

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The question sits behind almost every selling decision. The honest answer for autumn 2026 is that conditions still favour the buyer, although the gap has narrowed since the summer. That does not mean prices are tumbling; it means the balance of power at the negotiating table sits with the person making the offer.

What is a buyer's market, and what is a seller's market?

A buyer's market is when there are more homes for sale than there are active buyers, so buyers can take their time, negotiate harder and choose. A seller's market is the reverse, when buyers outnumber the homes available, so sellers can hold firmer on price and sales move faster. The UK swings between the two over the years, and it can differ street by street.

Are we in a buyer's or a seller's market in September 2026?

Most measures still point toward buyers, but the direction of travel has changed. Buyer enquiries have improved for five months running, while supply jumped at the start of September and borrowing became more expensive.

What the main UK housing measures showed in September 2026

MeasureLatest readingWhat it signals
RICS house price balance (August 2026, published 10 September)Net balance -28%More surveyors see agreed prices falling than rising
RICS new buyer enquiries (August 2026)Net balance -19%, least negative since JanuaryDemand still soft but recovering
RICS new instructions (August 2026)Net balance 0%, up from -23% in JuneNew sellers are back to a steady flow
Yopa homes for sale in England (14 September 2026)385,565, up 16% since 31 AugustBuyers have much more to choose from this autumn
ONS UK House Price Index (July 2026, published 16 September)£273,000, up 1.4% on the yearSold prices broadly flat, not falling sharply
Nationwide (August 2026, published 1 September)£275,465, up 1.6% on the yearA slow, steady lender index
Lloyds, formerly Halifax (August 2026, published 7 September)£298,468, down 0.4% on the yearThe first annual fall on this index since November 2023
Moneyfacts average two-year fix (15 September 2026)5.73%, up from 4.84% on 1 MarchBuyers can borrow less than in the spring

Read together, these say the same thing in different ways. A buyer today has more homes to pick from and a tighter budget, so a seller cannot rely on scarcity to push the price up. The indices differ because each measures a different stage: Rightmove counts asking prices, Nationwide and Lloyds use their own mortgage approvals, and the ONS counts completed sales.

What does a buyer's market mean if I am selling?

It raises the cost of getting the price wrong. In a seller's market an over-optimistic price can still find a buyer. In a buyer's market the home sits, the listing goes stale, and you often end up accepting less than a realistic price would have brought in the first place.

  • Price to what is actually selling near you now, not to the peak of an earlier market or to the highest valuation you were quoted.
  • Be wary of the agent who wins your instruction with the biggest number, because the highest valuation is not the same as the highest sale price.
  • Present the home well, because with 16% more homes listed in a fortnight, buyers can afford to be fussy.
  • Reward a committed buyer: a slightly lower offer from a buyer with a mortgage offer issued and nothing to sell can be worth more than a higher offer on a fragile chain.
  • Check where your buyer's mortgage stands, since lenders repricing twice in September hits buyers who have not yet applied.

What does a buyer's market mean if I am buying?

It works in your favour on choice and negotiation, but higher rates cut into what you can borrow. Get your full mortgage application in once a purchase is agreed, so further repricing does not reduce your budget mid-sale. A well-priced home in a good spot can still go quickly, so move decisively on the right one.

Is the balance shifting back toward sellers?

Slowly on demand, not yet on price. Enquiries and sales expectations have improved since spring, and RICS respondents' twelve-month sales expectations turned positive at +6% in August. Against that, supply rose sharply in September and the average two-year fix is up 0.89 points since March, which holds prices back.

Does a buyer's market mean house prices are falling?

Not necessarily. In the year to July 2026 the ONS recorded a 1.4% rise and Nationwide 1.6% to August, while Lloyds recorded a 0.4% fall. A buyer's market is about the balance between supply and demand, which can shift even when prices barely move.

Is it a bad time to sell in a buyer's market?

No. Homes priced in line with the current market still sell. What a buyer's market punishes is an over-ambitious price, because buyers have alternatives and move on to the next listing.

Can it be a buyer's market in one area and a seller's market in another?

Yes. The ONS put London prices down 3.3% in the year to July 2026 while the North East rose 4.9%. National figures hide big local differences, which is why local sold prices matter more than headlines.

Will it stay a buyer's market for the rest of 2026?

No one can promise that. Demand has been recovering, but rising mortgage rates and a busy autumn for new listings point to buyers keeping the stronger hand for now, so base your decision on the evidence where you live rather than a forecast.

ValuQ gives UK homeowners free, side-by-side property valuations from competing local estate agents. That matters most in a buyer's market, because it lets you compare what several agents would actually price your home at before you pick one on merit rather than on the biggest number.

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Sources

Terms in this article

Plain-English definitions from the ValuQ property glossary.

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