Is it a buyer's or a seller's market right now?
Published 16 July 2026 · 6 min read · By Evren Ergin
In the middle of 2026 the UK is tilted toward buyers, not sellers. There is more choice on the market, buyers are in less of a hurry, and asking prices are being trimmed to meet them, which means homes priced realistically still sell while over-ambitious ones sit.
TL;DR
- •A buyer's market is when there are more homes for sale than active buyers, which hands buyers the stronger negotiating position.
- •Mid-2026 leans toward buyers: enquiries and agreed sales are below their long-run balance and asking prices fell in June.
- •House prices are not falling sharply; the annual figures are broadly flat to slightly up, so this is a slower market, not a crash.
- •In a buyer's market, the right price and the right agent matter far more than a headline valuation.

The question sits behind almost every selling decision, and the honest answer for mid-2026 is that conditions favour the buyer. That does not mean prices are tumbling. It means the balance of power at the negotiating table has shifted, and it changes how you should price and position a home.
What is a buyer's market, and what is a seller's market?
A buyer's market is when there are more homes for sale than there are active buyers, so buyers can take their time, negotiate harder, and choose. A seller's market is the reverse, when buyers outnumber the homes available, so sellers can hold firmer on price and sales move faster. The UK swings between the two over the years, and it can even differ street by street.
Are we in a buyer's or a seller's market in 2026?
The recent data points the same way: toward buyers. New buyer enquiries and agreed sales are both running below their neutral balance, and asking prices were cut in June, while the completed-price indices are broadly flat. Here is what the main measures were saying in the summer of 2026.
What the main UK housing measures showed in mid-2026
| Measure | Latest reading | What it signals |
|---|---|---|
| Rightmove average asking price (June 2026) | 376,191 pounds, down 0.6% in the month, the biggest June drop in 14 years | Sellers trimming prices to attract buyers |
| Nationwide average price (June 2026) | 277,484 pounds, annual growth about 2.2%, broadly flat over the month | Prices holding, not falling sharply |
| Lloyds, formerly Halifax, average price (June 2026) | 298,812 pounds, up 0.2% in the month | A steady, slow market |
| RICS new buyer enquiries (mid-2026) | A net balance of about minus 29%, an improvement on minus 34% in May | Demand soft but no longer worsening |
| RICS newly agreed sales (mid-2026) | A net balance of about minus 32% | Fewer sales being agreed than a normal market |
Read together, these say the same thing in different ways. A buyer today has more homes to pick from and less competition, so a seller cannot rely on scarcity to push the price up. The indices differ because each measures a different stage: Rightmove counts asking prices, Nationwide and Lloyds use their own mortgage lending, and the figures a buyer actually pays sit somewhere in between.
What does a buyer's market mean if I am selling?
It raises the cost of getting the price wrong. In a seller's market an over-optimistic price can still find a buyer. In a buyer's market it does the opposite: the home sits, the listing goes stale, and you often end up accepting less than a realistic price would have brought in the first place.
- Price to what is actually selling near you now, not to the peak of an earlier market or to the highest valuation you were quoted.
- Be wary of the agent who wins your instruction with the biggest number. The highest valuation is not the same as the highest sale price.
- Present the home well, because in a market with more choice, buyers can afford to be fussy.
- Reward a committed buyer. A slightly lower offer from a buyer with a mortgage agreed and nothing to sell can be worth more than a higher offer built on a fragile chain.
What does a buyer's market mean if I am buying?
It works in your favour. You have more to choose from, more room to negotiate, and less pressure to decide on the spot. It is still worth moving decisively on the right home, because a well-priced property in a good spot can go quickly even in a slower market, but you are negotiating from the stronger side.
Does a buyer's market mean house prices are falling?
Not necessarily. In mid-2026 asking prices dipped while the completed-price indices were broadly flat to slightly up on the year. A buyer's market is about the balance between supply and demand, which can shift even when prices barely move.
Is it a bad time to sell in a buyer's market?
No. Homes priced in line with the current market still sell. What a buyer's market punishes is an over-ambitious price, because buyers have alternatives and will simply move on to the next listing.
Can it be a buyer's market in one area and a seller's market in another?
Yes. National figures hide big local differences. One postcode can have keen demand and short supply while a nearby one has the opposite, which is why local sold prices matter more than national headlines.
Will it stay a buyer's market for the rest of 2026?
No one can promise that. Conditions were leaning toward buyers in the summer of 2026, helped by softer demand and easing mortgage rates, but markets shift, so base your decision on the data where you live rather than a forecast.
ValuQ gives UK homeowners free, side-by-side property valuations from competing local estate agents, which matters most in a buyer's market, because it lets you compare what several agents would actually price your home at before you pick one on merit rather than on the biggest number.
Sources
- [1]Rightmove House Price Index, June 2026 asking prices, via Money To The Masses summary · 2026-06-16 · https://moneytothemasses.com/owning-a-home/house-prices-2/what-is-going-to-happen-to-uk-house-prices
- [2]Nationwide House Price Index, June 2026 · 2026-06-30 · https://www.nationwidehousepriceindex.co.uk/
- [3]Lloyds House Price Index, June 2026, formerly Halifax · 2026-07-07 · https://www.lloydsbank.com/media-centre/house-price-index.html
- [4]RICS UK Residential Market Survey, mid-2026, via Garrington market review · 2026-07-01 · https://www.garrington.co.uk/market-review/uk-property-july-2026/
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