DemandImpact 6/9 · medium30 July 2026 at 07:00

UK house price growth slows to 1.3% in July as sales agreed run 9% below last year, Zoopla says

Zoopla's July index shows annual house-price growth easing to 1.3%, down from 1.7% a year ago, with sales agreed running 9% below the same point last year. Higher mortgage costs and wider uncertainty are keeping buyers cautious, and Zoopla notes around 30% of homes listed since spring remain unsold without a price cut. For sellers, that points to pricing realistically from day one rather than testing the market; for buyers, softer competition leaves more room to negotiate. Regional gaps stay wide, with the North West up about £7,100 and London down £3,270, so this is a cooling rather than a slump.

What this means for…

Buyers· 2/3

Sellers· 2/3

Wider market· 2/3

Each axis scored 1 (minor) to 3 (major). Total 6/9.

Share this story