DemandImpact 6/9 · medium20 July 2026 at 07:00

Rightmove says new-seller asking prices fall 1% in July, a steeper drop than the usual summer dip

Rightmove reports the average asking price of newly listed homes fell 1.0%, or £3,832, in July to £372,359 — a steeper drop than the typical 0.2% July dip. It blames distracted summer buyers, pointing to hot weather, the World Cup and a change of prime minister, with activity running about 6% below a year ago while supply sits near a 12-year high for the season. For sellers, that makes pricing keenly from day one matter more; for buyers, there is a little more room to negotiate. These are asking prices, not achieved prices, and much of the fall is seasonal.

What this means for…

Buyers· 2/3

Sellers· 3/3

Wider market· 1/3

Each axis scored 1 (minor) to 3 (major). Total 6/9.

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