One in eight new-build homes sit unsold after six months as developers hold prices firm

Analysis from lender Octane Capital, published on 12 August, finds one in eight new-build homes in England - about 4,400 - unsold after six months, yet only 14.5% have cut their asking price. Developers are prioritising margin over speed, using 'exit finance' to buy time rather than discount their schemes. For buyers, new-builds are moving slowly but deep discounts look unlikely; for sellers of existing homes, firm new-build pricing eases downward pressure. It reflects strategy and steady demand, not distress.