SupplyImpact 5/9 · medium29 September 2026 at 10:00

Fewer than a third of new builds are priced under £300,000, Zoopla finds

Zoopla's analysis shows 41% of first-time buyer enquiries target two-bedroom homes against 20% of available supply, while over 20% of new homes have four or more bedrooms versus 10% of first-time buyer demand. That mismatch matters because an equity-loan scheme only helps if builders deliver the sizes and prices first-time buyers want. For buyers, entry-level choice stays thin; for sellers of smaller homes, demand may hold up. Price caps arrive at the 28 October Budget.

What this means for…

Buyers· 2/3

Sellers· 1/3

Wider market· 2/3

Each axis scored 1 (minor) to 3 (major). Total 5/9.

Source

Estate Agent Today

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