Average asking price of newly-listed homes falls 1% in July to £372,359 — biggest July drop in a decade

Rightmove reports the average asking price of a newly listed home fell 1% (£3,832) in July to £372,359 — its largest July drop in a decade, against a typical 0.2% dip. With sales agreed in the first half of 2026 down 6% on last year, sellers are pricing more keenly to catch distracted summer buyers. For buyers that means more room to negotiate; for sellers, ambitious asking prices are being tested, not met. This is softer summer pricing, not a broad correction.