Asking prices fall 2% in August, the biggest August drop since 2018, as Rightmove cuts its 2026 forecast

Rightmove's August index puts the average asking price at £364,999, down 2.0% (£7,360) in a month — the biggest August fall since 2018, against a ten-year average of 1.3%. Homes for sale are at a 12-year high, so sellers are pricing down to stand out. For buyers that means real negotiating room; for sellers, day-one pricing now decides whether a home sells. Asking prices are not sold prices, though, and buyer demand is up 5% since late July.